THE TOURISM AUTHORITY OF THAILAND AND MASTERCARD LAUNCH “BANGKOK WELCOMES YOU” CAMPAIGN

Published on August 18, 2010 by TFP   ·   No Comments

Bangkok, August 18, 2010 &- Mr Sansern Ngaorungsi, Deputy Governor for International Marketing (Asia and South Pacific), the Tourism Authority of Thailand (TAT) together with Ms Eileen Wee, vice president and country manager, Thailand, MasterCard Worldwide today announced the launch of the “Bangkok Welcomes You” campaign. Leveraging the success of previous campaigns such as Unseen Paradise Stay in Style II and the various 72hrs Amazing Thailand campaigns, which were received very well by visitors, this campaign is aimed at stimulating tourism domestically and in the Asia/Pacific region and raising more online marketing channels to attract tourists from neighbouring markets to travel to Bangkok.

The campaign will run for close to four months, from 18 August 2010 to 30 November 2010, offering up to 100,000 packages to travellers. Cardholders will be eligible for various hotel and merchant privileges. Tourists who are eligible for the benefits of this campaign include overseas MasterCard cardholders from various markets in the Asia/Pacific region and expat MasterCard cardholders living in Thailand as well as local MasterCard cardholders. Travellers may choose from six pricing starting at 999, 1,599, 1,999, 2,499, 2,999, and 3,999 (all prices in baht) per night for two persons. Bookings have to be made via www.bangkokwelcomeyou.com and cardholders will have to use their MasterCard cards to make payment.

Travellers will receive the “Bangkok Welcomes You” privilege card and special vouchers when checking in at the hotel and will be eligible to enjoy privilege offers for dining, spa & beauty and accommodation in popular Thai destinations in upcountry resorts like Chiang Mai, Sukhothai Pattaya, Prachuap Khiri Khan, Phuket and Koh Samui etc. Other privileges will include show and entertainment, transportation and shopping benefits.

Follow these easy steps to enjoy the many “Bangkok Welcomes You” special privileges:

  1. Book your hotel at www.bangkokwelcomeyou.com
  2. Get your “Bangkok Welcomes You” Privilege Card when you check in.
    Or call +66 (0) 2652 0777-80 if travellers do not get the privilege card.
  3. Enjoy the many exclusive privileges listed at www.bangkokwelcomeyou.com

As part of the campaign, TAT will send out the project leaflet to TAT’s overseas offices in different countries in the Asia/Pacific and push for communication.

MasterCard Worldwide as the official sponsor will promote the campaign to its cardholders through financial institutions region-wide. Special usage programmes and benefits will be tailored in each local market to drive interest. More information on the available packages and pricing can be found at www.mastercard.com/sea.

MasterCard, in collaboration with TAT, will also host familiarization trips in Bangkok for the international press from various markets in the Asia/Pacific region and road shows in selected countries including Singapore, Malaysia and Japan.

So, make your reservations for Bangkok Welcomes You now. Take advantage of the many special privileges listed at www.bangkokwelcomeyou.com. Bangkok is waiting to welcome you.

About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 22 billion transactions each year, and provides industry-leading analysis and consulting services to financial-institution customers and merchants. Powered by the MasterCard Worldwide Network and through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercard.com. Follow us on Twitter: @mastercardnews.

(TAT News)

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